Real estate agent pages are where a referred seller goes to check the name they were given. We read 10 small brokerage websites that offer to sell a home, to see whether a seller can find a person there: a face, a direct line and a licence number.
Seven of the 10 name someone a seller could call. Six of those seven name only the broker. One site lists more than one agent, and it does it well. Three name nobody at all, and on one of those a button labelled Find an agent opens an enquiry form instead.
Name at least one person a seller could call
Name nobody
List more than one agent
A photo of the named person, on a page the site links to
Each named person's own licence number on the pages the site links to
A phone number beside the person that taps to call
A personal email beside the person (not info@ or an office inbox)
| What we found on 10 brokerage websites that offer to sell a home | Count |
|---|---|
| Name at least one person a seller could call | 7 |
| Name nobody | 3 |
| List more than one agent | 1 |
| A photo of the named person, on a page the site links to | 5 |
| Each named person's own licence number on the pages the site links to | 6 |
| A phone number beside the person that taps to call | 4 |
| A personal email beside the person (not info@ or an office inbox) | 4 |
We build websites for brokerages, so weigh this accordingly. Everything above was read on October 30, 2026, the method is at the end, and only the firm doing it well is named.
Why a referred seller looks for the agent, not the firm
Most sellers arrive with a name. Summarizing the National Association of Realtors' 2025 Profile of Home Buyers and Sellers for Virginia Realtors (a Realtor trade association) in December 2025, NAR's deputy chief economist wrote: "Sixty-six percent of sellers found their agent through a referral or used an agent they had worked with in the past." The same summary adds that "Thirty-five percent of sellers emphasized the importance of the real estate agent's reputation as a deciding factor in their selection process."
So the search is personal. A neighbour says "call Maria at that brokerage", and the seller looks for Maria. If the site shows the firm, its listings and a contact form but no Maria, the referral has to survive without any proof it was right. We covered the contact page that same seller lands on, and the checks a seller can run on a brokerage site before signing. This post is the step in between: finding the person.
Which sites we counted
We started from the same 22 small residential brokerage websites we have read for earlier posts, from our Sacramento brokerage website audit. Reading them closely, 12 do not offer to sell a home at all: property management, mortgage and personal lending, a firm that represents buyers only, services sold to agents, a marketplace and a nonprofit. The question in this post does not apply to them, so every count is out of the 10 that do.
Seven name a person, six of them only the broker
These are small firms, and six of the seven that name anyone name one person: the broker who owns the firm. That is not a flaw. A one-person brokerage does not need a roster; it needs one page that makes the broker easy to trust.
The good versions put everything on one page reached from the menu: the broker's photo, their name and title, their own DRE number, a phone number and an email on the firm's own domain. Three of the six do all of that. Of the other three:
- No photo. One firm shows the broker's name, licence number, phone and email at the top of its homepage, but no picture of anyone.
- No email. One founder's page has a photo, a licence number and a phone number, but no email address anywhere we read.
- A profile nothing links to. The third is covered below, with the sites that name nobody.
One smaller slip runs across the group: on three of the seven sites that name someone, the phone number beside the person is plain text, not a link, so a seller on a phone has to copy it by hand.
One site lists its agents, and does it properly
Bigueur Realty Group is the only site in the sample with more than one agent on it, and it is a clean example of what a roster page should be. Its Meet Our Team page shows the broker and three agents, each with a photo and an About link. Each link opens a page of that agent's own with their title, their own California DRE number, the office number as a tappable link, an email address and a short introduction. Two of the four also list a mobile number.
Two small things we would change: the mobile numbers are plain text rather than tap-to-call links, and one agent's email is a free aol.com address rather than one on the brokerage's domain. Neither stops a seller finding the person, which is the point.
Three sites name nobody
On three of the 10 sites, a seller looking for a person finds none:
- A Find an agent button that opens a form. On one brokerage's homes page, the button labelled FIND AN AGENT does not lead to agents. It opens a box headed "How can we help?" asking for a name, phone or email, and a message. Nobody is named on the pages we read.
- A profile with no name on it. Another site's agent profile is titled "Your Real Estate Specialists", with the title Broker/Owner and a licence number, but no person's name. The listing cards on its homepage credit agents at other firms, which is normal for listings pulled from the MLS, but it means the only names a seller sees belong to someone else's company.
- An about page about the idea. The third explains the company's technology and mission at length and names no one.
A fourth site sits in between. Its footer names its designated broker, and a full profile page for him exists, with a photo, his own licence number and his own email. But no page we read links to it, and the address that would list the agents returns "This page could not be found." A seller would only reach that profile from a search engine.
What California asks for on these pages
California's rule for advertising that is a consumer's first point of contact is 10 CCR 2773. It lists "(3) Websites owned, controlled, and/or maintained by the soliciting real estate licensee;" among the materials covered, and it requires the licensee to show their "eight (8) digit real estate license identification number and responsible broker's name". On pages with several people, the regulation adds: "If the name of more than one licensee appears in the solicitation, the license identification number of each licensee shall be disclosed." The number's type size "shall be no smaller than the smallest size type used in the solicitation material."
The Department of Real Estate says the same thing in plain English in its Real Estate Advertising Guidelines (RE 27, published August 2020, older than the rest of our sources but still the department's guide). We are not lawyers, and how the rule applies to a given page is a question for your own counsel. The plain reading is simple: wherever an agent's name appears on your site, their licence number appears beside it.
Six of the seven sites that name someone show that person's own licence number on the pages they link to. The seventh shows only the company's number there; the broker's own number sits on the profile nothing links to. We did not look the numbers up on the department's site, only checked that they were shown.
What to put on your real estate agent pages
- A page for every agent who works with sellers, reachable from the main menu in one tap, named after the person (yoursite.com/maria-lopez beats /agent?id=4417).
- A real photo, recent, of the person a seller will meet.
- Their own DRE number, in type no smaller than the rest of the page, next to their name.
- A phone number that taps to call, and say whose it is: office or mobile.
- An email on your own domain, not a personal free mailbox.
- Two or three lines a seller can use: the areas they sell in, the languages they speak, how long they have been licensed.
- One roster page listing everyone, linked from the menu, and from each listing they hold.
- Buttons that do what they say. If a button says Find an agent, it should show agents. If you would rather route sellers through a form, label it that way.
- A one-person firm needs this too, as an about page with the broker's face, number and licence.
What we would build
A roster that comes from one list of agents, so adding a hire adds their page, their card on the roster, their name on their listings and their licence number everywhere at once, and removing someone removes them everywhere. We build real estate brokerage websites with agent pages included. Get in touch and we will tell you what a referred seller finds when they search your site for an agent's name.
How we did this, so you can check it
- The sample. The 22 residential brokerage corporations licensed in Sacramento County since 2024 that have a working website of their own, from our Sacramento brokerage website audit; the same 22 as our contact page post. We counted the 10 whose sites offer to sell a home. Several are based outside the Sacramento area; we read them the same way.
- The read. On October 30, 2026 we loaded each homepage and up to three more pages in Chrome with a normal desktop browser identity, listed every page whose address or link text named agents, team, people or about (from the menus and the sitemaps), and read those pages for names, photos, phone and email links, and licence numbers. Every verdict was then checked by eye in an ordinary browser: we opened each agent profile, looked at each photo, clicked the Find an agent button (and filled in nothing), and read one site over its plain address after our automated browser refused its certificate.
- What counts. A person is named when the site gives a name a seller could ask for. A photo, number or email counts only if it is on a page the site itself links to. "Personal email" means an address for that person, not info@ or an office inbox.
- Outside sources. 10 CCR 2773 on Cornell's Legal Information Institute (amendment operative March 28, 2019); the DRE's Real Estate Advertising Guidelines, RE 27 (August 2020); Virginia Realtors' summary of NAR's 2025 Profile (December 8, 2025; an agent trade group).
- Limits. Ten small firms, one day, most of them run by one broker. In the searches we ran we found no 2025 or 2026 survey of whether sellers read an agent's page before calling, so this post does not claim how many do.