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Flare Built
For wealth management firms

Look like the firm the referral was hoping for.

Your reputation wins the introduction. Your website decides what happens next. We build custom sites for independent advisory firms that make the right families book the first call already half-convinced.

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The quiet leak

A dated site costs you the clients you never hear about.

One wealthy household is worth many times what a website costs. If the site turns away even one referral a year, it is the most expensive thing your firm owns.

01

Every referral checks your site before calling

Your growth runs on referrals, and every one of them Googles the firm before they book. The site is the trust check. If it reads dated or generic, the warmest lead you will ever get cools off without a word.

02

Template vendors make every firm look identical

Most advisor sites come from the same handful of industry vendors, so they all share the same layouts and the same stock lighthouses. A referral comparing three firms sees three of the same site.

03

Your clients' adult children look you up

The next generation of every household you serve decides in one glance whether the firm looks like the future or the past. That glance is happening now, on a phone.

What you get

A site that makes trust the obvious conclusion.

Everything a referral needs to conclude, before the first call, that this is the serious, established firm.

Designed to read established and discreet

Custom design from a blank page, tuned to the quiet confidence wealthy families expect. No templates, no stock handshakes, nothing your competitors can buy.

Loads in under half a second

About 5x faster than most advisor sites. Speed is the first impression before a single word is read, and it is one Google rewards too.

Copy your compliance review will pass

We write outcome-focused copy without performance claims, testimonials you cannot use, or promises a regulator would flag. Premium without the walk-back.

Live in days, not months

Whether you just went independent or finally outgrew the vendor template, you get a launch-ready site in days. No three-month project to babysit.

Fully done for you

Strategy, design, words, build, launch. You approve, we handle everything else. Founders of advisory firms have a firm to run.

Kept sharp with Flare Care

After launch we stay on: monitoring, updates, and steady improvements month after month, the same ongoing relationship you offer your own clients.

Straight answers

What does this cost, and what does compliance actually see?

The two questions every principal asks on the first call, answered here instead of on the call.

What does a website for an advisory firm cost?

Ranges, published up front. A one-page Launch build starts at $900 and goes live in about 48 hours. A Signature build, the usual choice for an advisory firm, runs from $4,500 to about $14,000 for 5 to 8 bespoke pages with a CMS you can edit. Client portals and custom apps start at $15,000. Every number is a range because scope is a conversation. A Spark Sprint, one real page built live and credited in full toward your build, starts at $500.

What does 'copy your compliance review will pass' actually mean?

It means we write the site so your chief compliance officer has nothing to strike, not that we certify anything. Concretely: no performance figures, no testimonials or endorsements without the disclosures the SEC's marketing rule requires, no claim we cannot substantiate, and a fair, balanced description of what your firm does. We are a website studio, not a compliance vendor. Your review, your archiving, and any FINRA supervision or SOC 2 attestation your firm needs stay where they belong, with your compliance stack. We build the site so that review is short.

How long until the site is live?

A one-page build goes live in about 48 hours. A full multi-page site takes about a week, not the two to three months a traditional agency project runs, because design, copy, and engineering happen in parallel rather than in sequence. You see real work within days either way.

The rule behind that middle answer is 17 CFR 275.206(4)-1, the Investment Advisers Act marketing rule, which governs testimonials, endorsements, and performance claims in adviser advertising. Full package ranges live on the packages page.

Is this you?

Built for independent firms, not institutions.

  • You run an independent advisory or wealth management firm, typically 1 to 15 people.
  • You just went independent and need a credible brand and site on a deadline.
  • Your results are excellent but your website looks like every other advisor's.
  • You want referrals to arrive at the first call already half-convinced.

Zero-risk to look

See it live before you own it.

Your new site goes live on a preview link before you commit a final dollar. Love it within 14 days or get every dollar back. And it launches on the date we agree, in days, not months.

Start even smaller: send your current site and we will record a short teardown showing exactly what a referral sees today and what we would change. Free, no call required.

Be the firm referrals
choose on sight.

Send your current site and we'll show you exactly what we'd change, free. Or start your build and be live in days.

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