They already have your name. Now they check your site.
Most planned jobs start with a referral, a truck in a driveway, or a Google listing. Then the homeowner looks you up before they pick up the phone. We build the site they land on, for plumbers, electricians, HVAC, roofers, and every trade that quotes jobs worth thinking about.
Three trade sites that do not exist.
The firms are invented, the phone numbers are 555s, and every price is a placeholder a real shop would replace with its own. What they show is the pattern: the specialty, the price, and the way to call, all on the first screen, on a desktop and on a phone.
Vasquez & Hale
Two master plumbers who repipe houses built before 1975. The price range and the paid first visit are in the opening sentence.
Marchetti Lighting & Electric
A lighting design studio. You pay for the drawing before anyone picks a fixture, and the first screen says what it costs.
Switchover Heating & Air
Gas to heat pump conversions and nothing else. It says what it will not do: no emergency line, no furnace repair.
We read 18 local contractor sites before writing this page.
We drew 42 licensed contractors at random from the state license board's file, across six license types in Sacramento, Placer, El Dorado, and Yolo counties. Eighteen had a website of their own, and we read every one. Each number links to the write-up.
Half of the 42 had no website and no Google listing at all, which we covered in what we found on Google Maps. And if you are pricing this out, read what a contractor website costs, including who owns the site when you stop paying.
Everything a homeowner checks before they call.
Not a brochure about how much you care. The six things a careful customer looks for, done properly, on a site that loads fast on a phone.
Your license number, done right
California wants the number in all advertising, and "insured" needs the type of insurance named beside it. Both go in the footer of every page, written the way the license board expects.
Your jobs, not stock photos
Your work, your truck, and your crew on the first screen. A stock photo of a smiling stranger tells a homeowner nothing about who will show up.
Prices people can plan around
Ranges and what moves them, not a menu. Someone planning a big job wants to know you are in their range before they spend an evening on the phone.
One tap to call, one tap to text
A call button within reach of a thumb on every screen, and a way to text for the people who will not call. It loads fast on one bar of signal in a driveway.
Reviews with dates on them
Pulled from where customers actually wrote them, with the date, so a visitor can see you are still the shop those people hired.
The towns you work, said plainly
Named on the page, and a page of its own only for a town you have something real to say about. A copy-pasted town page helps no one.
Built for specialists. We will tell you if you are not one.
A website pays off for the shop a customer chooses carefully. If most of your work is the call that comes at 11pm about a burst pipe, a website is not where your next job comes from, and we would rather say so now.
A good fit
- Your jobs are planned, and they usually run into the thousands.
- You are known for one thing, and you turn down work that is not it.
- You are willing to put a price range on the page.
- Someone answers the phone, or calls back the same day.
Not a fit, and we will say so
- Most of your work is same-day emergency calls.
- Most jobs come in under a few hundred dollars.
- You do a little of everything.
- Calls go to voicemail and stay there. Nothing we build fixes a missed call.
Zero-risk to look
Our prices are on our page, too.
A one-page site starts at $900 and goes live in about 48 hours. A full site starts at $4,500. Either one goes live on a preview link before you commit a final dollar: love it within 14 days or get every dollar back.
Not sure yours needs replacing? Send it over and we will record a short teardown of what a homeowner sees when they open it on a phone, and what we would change. Free, no call required.
Look like the shop
you already are.
Send your current site and we'll show you exactly what we'd change, free. Or start with a one-page site, live in about 48 hours.