A commercial property flyer is often the first thing a buyer or tenant takes away from your website. They are on a phone, they like the building, and they tap "Download flyer." We followed that tap on 21 Sacramento-area commercial brokerage websites and read every flyer we were handed.
Only two of the 21 sites give a visitor a flyer in one tap. Those two link 91 flyers between them, every one a real, current-looking file. They are also big, mostly landscape, and some were made years ago.
A flyer that opens in one tap, on the broker's own site
A flyer behind the listing platform's account form
A memorandum behind the broker's own registration form
A "Download" link that leads to a dead page
Listings, but no flyer offered
A listings page with nothing listed
No listings on the site at all
Not checked (listings open in a pop-up window)
| What a visitor gets on 21 commercial brokerage websites | Sites |
|---|---|
| A flyer that opens in one tap, on the broker's own site | 2 |
| A flyer behind the listing platform's account form | 3 |
| A memorandum behind the broker's own registration form | 1 |
| A "Download" link that leads to a dead page | 1 |
| Listings, but no flyer offered | 4 |
| A listings page with nothing listed | 2 |
| No listings on the site at all | 7 |
| Not checked (listings open in a pop-up window) | 1 |
We build websites for commercial brokerages, so weigh this accordingly. Everything was read on November 2, 2026, the method is at the end, and no firm is named.
What a flyer is for
A flyer is the short version of a listing: photos, the address, the size, the rate or price, a map, and who to call. It is not the offering memorandum, which carries the numbers and often sits behind a confidentiality agreement. That difference matters for one decision below: a flyer should be free to open. Our post on what an offering memorandum can say covers the other document.
On a phone, the flyer has to do three things. It has to open, it has to arrive without a long wait, and it has to be readable without a lot of pinching.
Most of the 21 never get as far as a flyer
Seven sites have no listings at all: they describe services, the team and how to reach them. That is a fair choice for a tenant-representation or consulting firm. Two more have a listings page with nothing on it. One says there are no current listings. The other still shows the website builder's sample text, "Project Name" over a line that tells the owner to click "Edit Text."
Four sites show listings but offer no flyer. One lists past leasing projects. One types each property's facts straight onto the page, which on a phone is often better than a PDF. One uses Buildout, whose property pages on this site show the details, photos and a map but no brochure on the two we opened. One links each property out to LoopNet, and the listing we opened there said the property "is no longer advertised on LoopNet.com."
Three sites put the flyer behind someone else's sign-up
Three sites show their listings through a CREXi widget. Tap "View Flyer" on a phone and you get this, before any file:
"Create a free account to download flyer."
The form asks for a first and last name, email, a password, an industry role, a phone number and an office zip code, all marked required, and the visitor accepts CREXi's terms to continue. We saw the same form on two different firms' widgets. The account is with the platform, not with the broker. A prospect who fills it in has given their details to CREXi; one who does not has left with nothing.
A fourth site asks for registration on its own page, which is the better arrangement, but it does it for a PDF memorandum, not a flyer: "The information you are attempting to access requires a one-time registration before you can proceed to download the PDF memorandum." That form is the broker's, so the inquiry is theirs. It is a reasonable gate for a memorandum.
One more site has a "DOWNLOAD" link on a property page that points to a PDF on an older domain. That domain now answers with a parked page. A visitor taps, waits, and lands on an empty site with no way back to the listing.
The 91 flyers that do open
The two sites that host their own flyers are thorough: every one of the 91 property pages linked from their listings pages has exactly one flyer, and all 91 opened with no form and no login. Here is what those files look like.
Median size
Largest
Over 5 MB
Over 10 MB
Median length
Landscape pages
Made in the last 90 days
Made more than a year ago
Real text inside (not only images of text)
A document title set
| The 91 flyers | Result |
|---|---|
| Median size | 3.7 MB |
| Largest | 18.2 MB |
| Over 5 MB | 28 |
| Over 10 MB | 4 |
| Median length | 7 pages |
| Landscape pages | 90 of 91 |
| Made in the last 90 days | 35 |
| Made more than a year ago | 28 |
| Real text inside (not only images of text) | 91 of 91 |
| A document title set | 38 of 91 |
The sizes add up quickly. Five flyers of the median size come to about 18 MB, and every flyer on these two sites together comes to 420 MB. On a cellular connection, that is a real wait for a document whose first page is what most people want.
The text result is good news. Every flyer has real, selectable text, so a visitor can search inside it and a search engine can read it. Google lists PDF among the file types it can index, and its Googlebot documentation says "Googlebot crawls the first 2MB of a supported file type, and the first 64MB of a PDF file" (Google, about its own crawler, read November 2, 2026).
What a phone does with a PDF
On Android, Chrome now opens PDFs in the browser for most people. Google's Chrome Help page says "You can open a PDF from a website in the Chrome browser," with two limits worth knowing (Google, about its own product, read November 2, 2026):
- "To use these PDF features, your device must run Android 12 and up."
- "You can’t open a PDF with Chrome while in Incognito mode." Instead, "You’ll get a prompt to download the file."
So a share of your visitors will not see the flyer at all at first. They will see a download prompt, then have to find the file and open it in another app.
When the flyer does open, page shape matters. Ninety of the 91 flyers are landscape pages, 10 by 7.5 inches or 11 by 8.5. A phone held upright is about 375 pixels wide. Fitting an 11-inch-wide page into that shows everything at roughly a third of its printed size (our arithmetic: 1,056 pixels of page in 375 of screen). The headline and photos survive. The size, the rate and the phone number usually need a pinch to read.
Old files are still linked
Thirty-five flyers were made in the last three months, which is what you want. But 28 were made more than a year ago, and 8 were made in 2020 and are still the flyer on a property page today.
An old file is not proof of an old listing. A land parcel or a pad site can sit on the market for years, and a file's creation date only says when the PDF was exported. Still, a buyer who opens a flyer dated six years ago will wonder whether the rate, the availability and the agent are still right. If the property is still live, a fresh export with a current date on page one costs little. If it is not, the flyer and the page should come down. Our post on commercial websites that look out of date covers the rest of that problem.
How to make a commercial property flyer work on a phone
- Put the key facts on the property page itself. Address, size, rate or price, use, a photo and a phone number, as text. Then the flyer is optional, not the only way to learn anything. Our post on getting listings onto your own website shows the page.
- Let the flyer open in one tap. No account, no form. Keep any gate for the memorandum, and make it your own form on your own page.
- Keep it small. Export with compressed images. Aim for a few megabytes, not ten.
- Make a portrait version if your buyers mostly find you on a phone, or at least put the size, rate and phone number large on page one.
- Set the document title to the property address, so the file makes sense when it lands in someone's downloads or gets forwarded.
- Date it, and re-export when anything changes. Remove flyers for leased or sold space, or mark them clearly.
- Test every download link by tapping it. Links to old domains break quietly.
Check your own flyer in five minutes
- Open one of your property pages on your phone, not your desktop.
- Tap the flyer link. Note whether it opens, asks you to sign up, or asks to download.
- Try it once in an Incognito tab on Android, the way a careful buyer might browse.
- Look at the file size in your downloads. Over 5 MB is worth shrinking.
- Without zooming, try to read the rate and the phone number on page one.
Our own site
flarebuilt.com has no PDFs at all. Our commercial property explorer, a fictional Sacramento office building, puts every fact on the page, floor by floor, with nothing to download. That fits a phone well, but it also means the demo has no printable flyer to hand someone who wants one. A real property site we build would have both: the page first, and a small flyer as a link.
What we would build
A page for every property on your own domain, with the facts written on the page so a phone visitor never has to download anything to decide whether to call. A small, dated flyer on every page that opens in one tap, and your own short form in front of the memorandum, so the inquiry comes to you instead of to a platform. Flyers that come down when a space leases. More on how we work with commercial firms is on our commercial real estate page, and our post on property microsites covers the bigger version of this for a single building. Our phone test of commercial listings pages is in commercial real estate websites on a phone.
How we did this, so you can check it
Sample. The 21 Sacramento, Placer, El Dorado and Yolo County commercial brokerages with their own working website from our earlier commercial audit, built from the California Department of Real Estate licensee file.
Collection. On November 2, 2026 we loaded each homepage and the pages its sitemap lists in a real Chrome browser with a normal desktop identity, found each firm's listings page, then loaded that page and every property page it links to (91 property pages on the two sites that host flyers). We collected every link to a PDF, downloaded each once, and read its own metadata: pages, page size, creation date, title, and whether it contains text. Press releases, one company profile and one press clipping were left out. We submitted no forms, created no accounts and logged in nowhere.
Checked by eye. The listing platforms (CREXi on two firms' widgets, Buildout on two properties, LoopNet, RealNex) and the empty and template listings pages were opened in a browser at phone width, 375 pixels. One site opens each listing in a pop-up window that our test browser blocked, so it is counted as not checked rather than as having no flyer. We did not open the 91 PDFs on a physical phone; the page-size point above is arithmetic from the files.
Limits. A PDF's creation date is when the file was exported, not when the listing changed. One day's read; sites change.
