Colorado advertising rules, for your website.
Your brokerage firm's name, clearly and conspicuously, on each viewable page you control.
What Colorado actually requires
Colorado requires all advertising to be done clearly and conspicuously in the name of the broker's brokerage firm, using the legal name or a trade name filed with both the Commission and the Secretary of State. On electronic media the firm name and the broker's or team's name must appear on each viewable page, and where space is limited, the disclosure must sit no more than one click away.
The current electronic-media and team-advertising language was adopted October 5, 2021 and took effect November 30, 2021.
Regulator
Colorado Real Estate Commission (Division of Real Estate, DORA)
Citations
- 4 CCR 725-1, Ch. 6, Rule 6.10.A.4 to 5
- 4 CCR 725-1, Ch. 6, Rule 6.10.B.1 to 2 (teams)
- 4 CCR 725-1, Ch. 6, Rule 6.10.D.1 and D.4 (electronic media)
- 4 CCR 725-1, Ch. 1, Rule 1.2 (definition)
- C.R.S. 12-10-203(9)
We build websites, we are not lawyers, and this is not legal advice. Rules change. Confirm the current text with the Colorado Real Estate Commission (Division of Real Estate, DORA) before you launch.
What that means on the page
The rule as a set of decisions your designer and developer have to make before launch, not after.
Brokerage firm name, clearly and conspicuously
The legal name, or a trade name filed with the Commission and the Colorado Secretary of State. Standard is prominence, not a numeric size ratio.
Each viewable page
Broker-controlled electronic media must carry the broker's or team's name and the firm's name on each viewable page. Space-limited formats may put the full disclosure one click away.
No license number required
Rule 6.10 does not require a license number in advertising. The rule is simply silent, so adding one is fine, but a vendor claiming Colorado requires it is wrong.
What catches people out here
These are the parts that do not transfer from another state's template.
A bare URL is not an advertisement here
Colorado's definition explicitly carves out a bare URL or email address so long as it is not directly used to promote or solicit brokerage services. Some states treat every web address as an ad. A compliance checklist ported from one of those states will over-flag Colorado sites.
The team name blocklist is unusually specific
Team names may not use Realty, Real estate, Realtors, Company, Corporation, Corp., Inc., LLC, LP, LLP, or anything implying the team is a separate entity from the brokerage, and all team advertising must clearly carry the firm's name. Nine banned terms is more granular than most states get.
This page covers state advertising rules only. Fair housing, MLS display rules, and consent for lead forms apply everywhere and are covered in our brokerage website requirements guide.
The rules genuinely differ
California requires a license number on your site. Texas law bars its commission from requiring one. Never assume a neighbouring state's template applies.
Do not see your state? We add one only after verifying its rule against the actual statute, because a confident guess about a licensing rule is worse than no page. Ask us and we will read yours with you.
Built to your state's rules,
live before you open.
We read the Colorado rule as part of the build, so the brokerage name, identification and disclosures land where they belong the first time.