Florida advertising rules, for your website.
The brokerage's registered licensed name on every page, next to your contact information.
What Florida actually requires
Florida requires the brokerage's licensed name exactly as registered with the state to appear on every page of the site, positioned above, below, or adjacent to the point-of-contact information. If an individual licensee's name is used, their registered last name is required.
Regulator
Florida Real Estate Commission (FREC), under the Department of Business and Professional Regulation
Citations
- Fla. Admin. Code R. 61J2-10.025(1)
- Fla. Admin. Code R. 61J2-10.025(3)(a)
- Fla. Admin. Code R. 61J2-10.026 (team and group advertising)
We build websites, we are not lawyers, and this is not legal advice. Rules change. Confirm the current text with the Florida Real Estate Commission (FREC), under the Department of Business and Professional Regulation before you launch.
What that means on the page
The rule as a set of decisions your designer and developer have to make before launch, not after.
Registered licensed name, every page
Your trade name as registered, not a shortened marketing version of it.
Placed next to contact information
The rule is about proximity. A brokerage name in the footer and a phone number in the header does not satisfy an adjacency requirement.
Registered last name for individuals
If a licensee's personal name appears, it uses their registered last name.
What catches people out here
These are the parts that do not transfer from another state's template.
Every page means every page
Florida's rule is per-page, which in practice means the requirement belongs in your site's global footer or header component rather than on a single About page. It is a five minute build decision that is expensive to retrofit across a large site.
Teams have their own rule
Team and group advertising is governed separately at 61J2-10.026. If you are launching with a named team inside the brokerage, read that one too.
This page covers state advertising rules only. Fair housing, MLS display rules, and consent for lead forms apply everywhere and are covered in our brokerage website requirements guide.
The rules genuinely differ
California requires a license number on your site. Texas law bars its commission from requiring one. Never assume a neighbouring state's template applies.
Do not see your state? We add one only after verifying its rule against the actual statute, because a confident guess about a licensing rule is worse than no page. Ask us and we will read yours with you.
Built to your state's rules,
live before you open.
We read the Florida rule as part of the build, so the brokerage name, identification and disclosures land where they belong the first time.