New York advertising rules, for your website.
Broker name plus a full address or phone number on every advertisement, and each social page counts separately.
What New York actually requires
New York's rule defines advertisement broadly enough to include your website and every individual social media page and post. Each one must state the broker's name and either the full business address or a phone number. Agent and team sites have an additional obligation: they must link to the broker's own site.
The current regulation took effect November 2, 2020.
Regulator
New York Department of State, Division of Licensing Services
Citations
- 19 NYCRR 175.25(a) to (c)
We build websites, we are not lawyers, and this is not legal advice. Rules change. Confirm the current text with the New York Department of State, Division of Licensing Services before you launch.
What that means on the page
The rule as a set of decisions your designer and developer have to make before launch, not after.
Broker's name
On every advertisement, including each social profile.
Full address or phone number
One or the other, alongside the broker name.
Link back to the broker's site
Required on agent and team sites operating under the brokerage.
What catches people out here
These are the parts that do not transfer from another state's template.
IDX pages carry disclosure down to the thumbnail
New York requires listing-broker disclosure on IDX and search-result pages, on every page, including thumbnail views. If you are planning a listing search, this affects the card component itself, not just the detail page.
Titles are regulated
Salespersons and associate brokers are explicitly barred from using corporate officer titles such as president or CEO, which are reserved for the broker of record. Check your team page before launch, because impressive titles are the default temptation.
Each social page is its own advertisement
Most states treat your web presence loosely. New York counts each post and each profile page separately, which makes this a content-operations problem rather than a one-time build task.
This page covers state advertising rules only. Fair housing, MLS display rules, and consent for lead forms apply everywhere and are covered in our brokerage website requirements guide.
The rules genuinely differ
California requires a license number on your site. Texas law bars its commission from requiring one. Never assume a neighbouring state's template applies.
Do not see your state? We add one only after verifying its rule against the actual statute, because a confident guess about a licensing rule is worse than no page. Ask us and we will read yours with you.
Built to your state's rules,
live before you open.
We read the New York rule as part of the build, so the brokerage name, identification and disclosures land where they belong the first time.