Texas advertising rules, for your website.
Your broker's name in every advertisement, at least half the size of the largest contact information on the page.
What Texas actually requires
Texas regulates the prominence of your broker's name rather than license numbers. The broker's licensed, assumed, or team name must appear in every advertisement, and a webpage, a listing, and a social post each count as an advertisement. The name has to be at least half the size of the largest contact information shown alongside it.
SB 2212 took effect September 1, 2017.
Regulator
Texas Real Estate Commission (TREC)
Citations
- Tex. Occ. Code 1101.652(b)(23)
- 22 TAC 535.155
We build websites, we are not lawyers, and this is not legal advice. Rules change. Confirm the current text with the Texas Real Estate Commission (TREC) before you launch.
What that means on the page
The rule as a set of decisions your designer and developer have to make before launch, not after.
Broker's licensed, assumed, or team name
On every page and every post. Not just the About page.
The size rule
At least half the size of the largest contact information displayed. A large phone number in your header with a small broker name beneath it fails.
Registered team name, if you use one
Teams register with TREC and carry a Team or Group designation, with no wording implying the team operates independently of the brokerage.
What catches people out here
These are the parts that do not transfer from another state's template.
TREC is barred from requiring a license number
By statute, TREC cannot require the words broker or agent, a reference to TREC, or a license number in your advertising. Adding one is not a violation, but a vendor telling you Texas requires it is wrong about the law.
The size rule is a design constraint, not a copy note
This is the rule most often broken by a good-looking site. Whoever builds the header needs to know it before they set the type, because retrofitting it usually means redesigning the header.
This page covers state advertising rules only. Fair housing, MLS display rules, and consent for lead forms apply everywhere and are covered in our brokerage website requirements guide.
The rules genuinely differ
California requires a license number on your site. Texas law bars its commission from requiring one. Never assume a neighbouring state's template applies.
Do not see your state? We add one only after verifying its rule against the actual statute, because a confident guess about a licensing rule is worse than no page. Ask us and we will read yours with you.
Built to your state's rules,
live before you open.
We read the Texas rule as part of the build, so the brokerage name, identification and disclosures land where they belong the first time.