Connecticut advertising rules, for your website.
Licensed names on every webpage, a last-revised date on property data, and teams registered with the state.
What Connecticut actually requires
Connecticut rebuilt its advertising law effective April 1, 2024 around supervising and supervised licensees. Every webpage displays the name as licensed with contact details, supervised licensees add the supervising licensee's name at the same or larger font size, and internet sites must show the date property information was last revised unless it updates automatically from the MLS. Teams must formally register with the Department of Consumer Protection.
The amended definitions, including the electronic advertising definition and team provisions, took effect April 1, 2024.
Regulator
Connecticut Real Estate Commission, administered by the Department of Consumer Protection
Citations
- Conn. Gen. Stat. 20-311(1), (32), (33), as amended by Public Act 23-84
- Conn. Gen. Stat. 20-312a(e) to (f) (team registration)
- DCP 2024 advertising guidance (regulator's published interpretation)
We build websites, we are not lawyers, and this is not legal advice. Rules change. Confirm the current text with the Connecticut Real Estate Commission, administered by the Department of Consumer Protection before you launch.
What that means on the page
The rule as a set of decisions your designer and developer have to make before launch, not after.
Name as licensed, every webpage
Brokers display the name on their license prominently. Supervised licensees display their licensed name plus the supervising licensee's name at the same or larger font size.
Last-revised date on property information
Unless the data updates automatically via an MLS feed. Unique among the states we have verified.
Team registration with the DCP
Registration costs $565 initially and $375 to renew each year. The team name must include a licensed member's full name or be followed by at or of plus the supervising licensee's full name.
Team name restrictions
Apart from the word team itself, names may not use associates, company, corporation, group, LLC, real estate, or realty, and may not include unlicensed individuals' names.
What catches people out here
These are the parts that do not transfer from another state's template.
The only state here that charges to register a team
Most states impose naming conventions and stop there. Connecticut requires formal registration with the state at $565 up front and $375 a year. If your launch plan includes a team brand, this is a real line in the budget, not just a naming check.
The freshness rule
Requiring a visible last-revised date on property information is a disclosure no other state in our set has. Practically it is an argument for wiring listings to an MLS feed rather than pasting them in, since automatic updates lift the obligation.
The 2024 overhaul is recent
Guidance and enforcement practice around the new supervising and supervised structure are still settling. Anything written about Connecticut advertising before April 2024 describes the old law.
This page covers state advertising rules only. Fair housing, MLS display rules, and consent for lead forms apply everywhere and are covered in our brokerage website requirements guide.
The rules genuinely differ
California requires a license number on your site. Texas law bars its commission from requiring one. Never assume a neighbouring state's template applies.
Do not see your state? We add one only after verifying its rule against the actual statute, because a confident guess about a licensing rule is worse than no page. Ask us and we will read yours with you.
Built to your state's rules,
live before you open.
We read the Connecticut rule as part of the build, so the brokerage name, identification and disclosures land where they belong the first time.