New Mexico advertising rules, for your website.
Registered trade name and current brokerage phone number in all advertising, with a size rule for associate brokers.
What New Mexico actually requires
New Mexico requires the qualifying broker's registered trade name and a current brokerage phone number in all advertising, explicitly including online and electronic media. Associate brokers advertising their own name must show the brokerage trade name at no less than a third the size of their own.
The associate-broker size rule took effect January 1, 2017.
Regulator
New Mexico Real Estate Commission
Citations
- N.M. Admin. Code 16.61.32.8(B)
- N.M. Admin. Code 16.61.32.8(C)
- N.M. Admin. Code 16.61.32.8(G)
We build websites, we are not lawyers, and this is not legal advice. Rules change. Confirm the current text with the New Mexico Real Estate Commission before you launch.
What that means on the page
The rule as a set of decisions your designer and developer have to make before launch, not after.
Registered trade name
As registered with the commission.
Current brokerage phone number
Current is doing work in that sentence. An old number on a live page is a compliance problem as well as a lead leak.
The one-third size rule
For associate brokers advertising under their own name, the brokerage trade name must be at least a third the size of the associate's name.
What catches people out here
These are the parts that do not transfer from another state's template.
There is a genuine small-format exemption
Thumbnails and text under 200 characters are exempt if they link through to a compliant page. New Mexico is unusual in writing an explicit carve-out for formats too small to carry the full disclosure, which matters for social and for listing cards.
A third, not a half
Texas sets its proportion at half, New Mexico at a third. If you operate in both, build to the stricter one rather than maintaining two versions of the header.
This page covers state advertising rules only. Fair housing, MLS display rules, and consent for lead forms apply everywhere and are covered in our brokerage website requirements guide.
The rules genuinely differ
California requires a license number on your site. Texas law bars its commission from requiring one. Never assume a neighbouring state's template applies.
Do not see your state? We add one only after verifying its rule against the actual statute, because a confident guess about a licensing rule is worse than no page. Ask us and we will read yours with you.
Built to your state's rules,
live before you open.
We read the New Mexico rule as part of the build, so the brokerage name, identification and disclosures land where they belong the first time.